1) Scanning the business radar
for market opportunities

• 'Business Landscape' analysis:
  We review all marketplace and competitor intelligence data to identify dominant themes and trends that pinpoint new market opportunities

2) Identifying, enriching and evaluating the potency of customer insights

• Creative qual and quant research designs, to identify insights about customer behaviour that will 'make a difference' to the business
• Workshops to enrich the customer driven insight and evaluate its potential for the business

4) Building winning and innovative
products and services

• Techniques, including conjoint analysis and choice modelling, to develop the optimum product and service offering for different market segments

3) Developing compelling value propositions and pinpointing attractive market segments

• Shaping game-changing, 'disruptive' value propositions that offer customers clear emotional and functional 'points of differentiation' from the competition

5) The harmonisation of market communications

• Fashioning communications that give customers a genuine reason to believe in the company's ability to deliver the new offer
• Analytical modelling to develop the optimum communications strategy

6) Identifying 'project champions' and developing work streams

• Workshops to help progress the output from market research by identifying 'project champions' to take forward key 'workstreams' within the marketing team

7) Competitive Renewal

• Best practice tools and skills development workshops to help embed good practice within the marketing intelligence team
• This secures a continuing competitive advantage for the business