Telling the Story
The Seven Steps approach takes you through the key stages in creating a successful presentation to engage the audience - one that tells a compelling evidence-based story, and is presented with confidence, flair and élan.
Read our Storytelling workshop overview to see how these steps work together to create a presentation with the 'wow' factor.
- Start at the end - successful presentations always answer the critical business questions posed at the start of the project
- Know your audience - tailor your presentation and delivery to the communications preferences and predilections of your audience
- Develop your strategy - know when a multimedia extravaganza will work and when it's best to use simply stand and deliver
- Select a storyline - pick from the storyline toolbag the storytelling technique that will work best for your audience and evidence
- Frame the choices - do not simply dump your research data; instead, frame the businesses choices for your audience
- Build the killer chart - ensure each of your charts tells its own part of the story, using our 'rule of three' approach
- Deliver the story - be there in the moment and do justice to your story, evidence and audience with a confident, engaging delivery style
