Learning the Story
We supplement our three training programmes with Primers that provide newcomers to research with a grounding in the key market research craft skills.
These Primers can be taught independently or as support to a core training programme. Download an example overview of the way our Primers are constructed.
- Brief & proposal writing - how to crystallise the problem and write the key documents that drive the research study
- Research and sampling design - how to construct imaginative research solutions that will answer the business question
- Questionnaire design - how to write and pilot a questionnaire that will engage respondents and evaluate its effectiveness in meeting your objectives
- Qualitative guidelines - how to structure focus group and depth interview guidelines that encourage creativity but keept the project focused on the objectives
- Depth interviewing & group moderation - how to utilise the range of available techniques to help researchers drill down to unearth the key drivers of attitudes
- Core data analysis - how to make sense of qualitative transcripts and survey tabulations
- Report writing - how to write in a concise, economical and memorable fashion to create a final report of your research project
