Finding the Story
In our Insight Consultancy work, we have developed a taxonomy of all the available insight generation tools and techniques that help us understand which insight generation technique to select in particular scenarios.
Our training programme in Insight Generation explains the seven discrete pillars of Insight Generation techniques. This programme evaluates the different strengths, weaknesses, uses and benefits of each of the techniques within the Seven Pillars, thereby ensuring your team feels comfortable with working in an eclectic way to tease out insights, thus driving your business growth.
- The Context Pillar: Context explains everything - we need to have a panoramic picture of what is happening.
- The Concept Pillar: Insights flow from identifying the overarching themes that sit above and across individual observations.
- The Depth Pillar: Busting consumer platitudes and drilling down deeper gets us to the emotional heart of attitudes.
- The Difference Pillar: Power lies in learning - by comparing and contrasting the needs of different consumer segments and sub-segments.
- The Moment Pillar: Capturing what is happening at the moment of consumption is now within our grasp.
- The White Space Pillar: Getting out of the straitjacket of conventional thinking and dipping into the thinker tools at our disposal.
- The Enrichment Pillar: We must be prepared to unleash our own creativity and use this to enrich customer insights.
