Building the Story
DVL Smith's Seven Frames® approach to data integration provides a structured framework through which we can build a compelling story out of your consumer evidence.
Our training programme takes you through how to apply each of these distinct frames to your evidence in constructing a robust story that will touch your audience.
Download our Seven Frames® article to find out more about this approach.
- The Scoping Frame - make sure you are working on the right problem
- The Evaluation Frame - test your evidence using the 'classic' approaches
- The Experience Frame - bring to bear your knowledge of how reseach 'works'
- The Holistic Frame - integrate the different sources of consumer evidence
- The Enrichment Frame - stretch the literal evidence with your own creativity
- The Business Frame - convert your evidence into the language of business
- The Decision Frame - frame the choices for the business decision-makers
