Publications

Books

DVL Smith is at the forefront of developing techniques that allow market researchers to integrate evidence in an holistic way in generating insights. David Smith has written two books on the subject, in addition to numerous papers. We would be pleased to forward a copy of one or both of these books to you if you email us.

You can also buy the books online - please click on the book covers below to visit Wiley's online store.

Book cover imageThe Art and Science of Interpreting Market Research Evidence

Book cover imageInside Information: Making Sense of Marketing Data

Publications

We have made a major contribution over a number of years to the development of fresh thinking about how to ensure Marketing Intelligence is acted upon and applied to business decision-making. If you would like a copy of one of the following publications, please contact us.

  • 2009
      'Get the big picture: a guide to seven frames to better understand market intelligence data', David Smith & Patrick Young - Research Magazine, April
  • 2008
      'Can entrepreneurialism be taught as part of a University curriculum?', David Smith - paper prepared on behalf of the University of Hertfordshire 'Developing the evidence based consultancy skills of marketing intelligence professionals', DVL Smith - part of ESOMAR Training workshop series
  • 2007
    • 'The Perfect Role Model for Researchers Today', DVL Smith - published in 'A Master Class in Brand Planning: The Timeless Works of Stephen King', published by John Wiley.
    • 'Developing New Talent', DVL Smith & M Hamersveld - ESOMAR Berlin Congress
    • 'The Skills Breakthrough', DVL Smith & M Hamersveld - ESOMAR: Research World
    • 'The defining moments of the market intelligence industry', DVL Smith - Proceedings of the Market Research Society Conference
    • 'Run before you walk', DVL Smith - ESOMAR: Research World
    • 'The effective use of market research', DVL Smith - Institute of Directors
    • 'The role of market intelligence in business decision-making', DVL Smith - ESOMAR Handbook of Market and Opinion Research
  • 2006
    • 'Delivering impactful presentations', DVL Smith - Proceedings of the BIG Conference
  • 2005
    • 'Marketing intelligence role in generating customer insight', DVL Smith - Insight Show, London
    • 'It's not how good you are, it's how good you want to be: are market researchers really up for reconstruction?', DVL Smith - Proceedings of the Market Research Society Conference
  • 2004
    • 'The Art & Science of Interpreting Market Research Evidence', JH Fletcher & DVL Smith - John Wiley & Sons
    • 'What is creativity in market research?', DVL Smith - BIG Conference
    • 'Consolidating the role of market research in business decision-making by extending our skill set into business consultancy', DVL Smith - ESOMAR Congress, Lisbon
  • 2003
    • 'Factoring 'intuition' into the analysis of market research evidence', DVL Smith - ESOMAR Management, Accountability and Research Congress
    • 'Change in time, before time changes you', DVL Smith - MRS Conference
    • 'A fantastic industry in search of a re-launch', DVL Smith - MRS: Research
    • 'Where are the new Horizons? From data collection to decision support', DVL Smith & M Van Hamersveld - Research World, October
    • 'From data collection to decision support (3) The new horizons - market research in 2010', DVL Smith & M Van Hamersveld - Research World, December
  • 2002
    • 'We are what we think: so let's think bigger and better', DVL Smith - The Market Research Society of Australia Conference
    • 'Guest Editorial', DVL Smith - Journal of Market Research. Vol. 44, Quarter 1.(Special Business-to-Business Research issue)
    • 'A new model for converting market research data into actionable insights', DVL Smith & J Fletcher - MRS Conference
    • 'Interactive Marketing: the new marketing - or more of the same?', DVL Smith, J Brown & E Stretfield - Interactive Marketing, Volume 4, Number 2
    • 'Guest Editorial', DVL Smith - Industrial Journal of Market Research, Volume 44, Quarter 1, 2002 (Special Business-to-Business Research issue)
  • 2001
    • 'Improving Market Researchers' Contribution to Business Decision Making', DVL Smith - ESOMAR Global Healthcare Conference
    • 'Research Revolution', DVL Smith - published in The Chartered Institute of Marketing's 'Marketing means business for the CERO' Spring Edition
    • 'Inside Information - making sense of marketing data', DVL Smith & JH Fletcher - John Wiley & Sons
    • 'Whenever I hear the word 'Paradigm' I reach for my gun: How to stop talking and start walking', DVL Smith and A Dexter - MRS Conference
    • 'Making sense of information: a new role for the marketing researcher', DVL Smith & N Culkin - Marketing Intelligence & Planning, Volume 19. No. 4
  • 2000
    • 'No Matches Found: The Hidden Personality of the Internet User', DVL Smith, A Dexter, J Brown - ESOMAR Congress
    • 'We Have Wired the World but Unplugged our brains', DVL Smith, A Dexter, J Fletcher - ESOMAR Congress
  • 1999
    • 'Going the extra mile: putting market researchers in the decision makers' shoes', DVL Smith & J Fletcher - MRS Conference
    • 'Solving the knowledge management jigsaw', DVL Smith & J Fletcher - ESOMAR Management & Competitive Intelligence Conference
    • '2020 Vision: a natural alliance between Knowledge Management and Business Research', DVL Smith & J Fletcher - Market Research Society Business Industrial Group (BIG) Conference
    • 'Meeting the information needs of marketing in the 21st century', DVL Smith & N Culkin - MCB Publications
    • 'B2B takes on home guard', DVL Smith & J Fletcher
    • 'How to Prepare a Market Research Brief'. Buying Research: The Best in British Market Research', DVL Smith - BMRA
  • 1998
    • 'Understanding teachers, teaching understanding: a case study illustrating a theory of understanding for market researchers', DVL Smith, J Fletcher & K Riddell - MRS Conference
    • 'Learning to Fly - Research Presentations Take Off', DVL Smith - ADMAP, January
    • 'Seven challenges facing business to business research - there is no heavier burden than a great potential', DVL Smith - ADMAP, December
    • 'The effective use of information in decision making', DVL Smith - Academy of Marketing
    • '"An emotional business": understanding small business decision making', DVL Smith, J Fletcher and N Culkin - Qualitative Market Research (an international journal)
    • 'Bidding for Funds and Resources: a guide for seeking support from businesses, trusts, and public bodies', DVL Smith - in association with BT's Community Responsibility Panel, published by BT
    • 'Designing Market Research Studies', DVL Smith - The ESOMAR Handbook of Market and Opinion Research
  • 1997
    • 'Freeing yourself from the Customer Satisfaction Straitjacket' , DVL Smith & A Grogan - 4th ESOMAR Latin American Conference
    • 'Come Together: A Guide on how to integrate and Interpret Information from Different Sources', DVL Smith and J Fletcher - Market Research Society Business Industrial Group (BIG) Conference
    • 'Tertiary Education in the Third Wave: Transition and Technology in the UK Further and Higher Education Sector', DVL Smith, J Fletcher & I Dench - BT Higher Education Conference
  • 1996
    • 'Researching for Innovation', DVL Smith, A Dexter & J Connaughton - ECMRA Conference
    • 'Building Recognition for Market Research', DVL Smith - Market Research Society of Australia and New Zealand Conference
  • 1995
    • 'Is Research Used in Business Decision Making?', DVL Smith & J Connaughton - BIG Conference
  • 1994
    • 'Quality in Market Research: Hard Frameworks for Soft Problems', DVL Smith and A Dexter - Journal of the Market Research Society
    • 'Meeting the information challenge: managing market research', DVL Smith, A Dexter & K Ashton - ESOMAR Congress
    • '"Pity we didn't meet in the middle". The profession that never was: towards a new paradigm for market research', DVL Smith - MRS Conference and Seminar Papers
  • 1993
    • 'The role of the salesforce in strategic marketing', DVL Smith & D Brant - ESOMAR Seminar on Business to Business Marketing
  • 1992
    • 'The role of research in developing Europeanwide corporate communications', DVL Smith & R Beswick - ESOMAR Congress
    • 'Interviewing and Classifying Business Respondents: a guide to good practice', DVL Smith & A Dexter - MRS Conference and Seminar Papers
    • 'Financial Intermediaries', DVL Smith, A Dexter & K Turner - Survey
    • 'The Scope of Business Marketing Research', DVL Smith - The IMRA Handbook of Business-to-Business Marketing Research
  • 1991
    • 'Bridging the Data/Decision Gap', DVL Smith - ESOMAR Congress
    • 'Evaluating Dow's Sponsorship of the Dow Classic', DVL Smith, R Beswick & M Sutton - Survey
    • 'Small is beautiful, but difficult: towards cost-effective research for small businesses', DVL Smith - Journal of the Market Research Society, Vol. 32, No. 1
    • 'Now we're in Business: issues confronting the world of business-to-business research', DVL Smith - Survey, Spring
  • 1990
    • 'Everything you always wanted to know about industrial buyer behaviour, but were afraid to ask - in case it made the research too expensive', DVL Smith & M Bard - Journal of the Market Research Society
  • 1989
    • 'Getting close to business: a trend towards consultancy?', DVL Smith, J Gutmann, & S Ellis - ESOMAR Seminar on Business-to-Business Research
  • 1981
    • 'An Evaluation of the Government's Work Experience Programme for the Young & Unemployed', DVL Smith & L Sugarman - British Journal of Guidance and Counselling, vol. 9, No. 1
  • 1980
    • 'A Review of Employee Involvement in Decision Making', DVL Smith and Hawes - Department of Employment Gazette