DVL Smith is dedicated to ensuring our insights make a real impact within your organisation.
We work with you to see the research project through to successful activation - so we are with you all the way from designing the project, generating the insights, setting the findings in a strategic framework that will engage senior decision makers, through to ensuring internal buy-in to this insight-driven change.
Case Study
Rebranding a service-led organisation in a competitive marketplace
Aim: Deliver the strategic direction and knowledge to help the client 're-position' and compete more effectively within the changing international marketplace.
Our approach:
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We evaluated competitor websites and marketing materials, analysed trend data and reviewed current thinking on key industry developments
We interviewed industry experts, customers and key internal stakeholders using a range of qualitative and quantitative techniques.
We applied the key strategic analytical frameworks to understand the client's position, relative to the competition in the marketplace.-
We identified the customer insights that would have the greatest impact on the creation of a winning new strategic positioning for the brand. 
We delivered a series of Implementation Workshops, working with the research team to ensure internal buy-in to the research findings and helping steer the direction of the new strategic position
