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Books

DVL Smith Ltd is a pioneer of the concept of 'holistic' data analysis. We will forward to clients our books on the subject, if they wish; please contact us if you would like this service. You can also buy the books online - please click on the book covers below to visit Wiley's online store.

The Art and Science of Interpreting Market Research Evidence

Inside Information: Making Sense of Marketing Data

Publications

We have made a major contribution over a number of years to the development of fresh thinking about how to ensure Marketing Intelligence is acted upon and applied to business decision-making. If you would like a copy of one of the following publications, please contact us.

• 2007
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  • 'The Perfect Role Model for Researchers Today' by DVL Smith. Published in 'A Master Class in Brand Planning: The Timeless Works of Stephen King', published by John Wiley.
  • 'Developing New Talent' by DVL Smith & M Hamersveld. ESOMAR Berlin Congress.
  • 'The Skills Breakthrough' by DVL Smith & M Hamersveld. ESOMAR: Research World.
  • 'The defining moments of the market intelligence industry' by DVL Smith. Proceedings of the Market Research Society Conference.
  • 'Run before you walk' by DVL Smith. ESOMAR: Research World.
  • 'The effective use of market research' by DVL Smith. Institute of Directors.
  • 'The role of market intelligence in business decision-making' by DVL Smith. ESOMAR Handbook of Market and Opinion Research.
• 2006
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  • 'Delivering impactful presentations' by DVL Smith. Proceedings of the BIG Conference.
• 2006
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  • 'Marketing intelligence role in generating customer insight' by DVL Smith. Insight Show, London.
  • 'It's not how good you are, it's how good you want to be: are market researchers really up for reconstruction?' by DVL Smith. Proceedings of the Market Research Society Conference.
• 2004
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  • 'The Art & Science of Interpreting Market Research Evidence' by JH Fletcher & DVL Smith. John Wiley & Sons.
  • 'What is creativity in market research?' by DVL Smith. BIG Conference.
  • 'Consolidating the role of market research in business decision-making by extending our skill set into business consultancy' by DVL Smith. ESOMAR Congress, Lisbon.
• 2003
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  • 'Factoring 'intuition' into the analysis of market research evidence' by DVL Smith. ESOMAR Management, Accountability and Research Congress.
  • 'Change in time, before time changes you' by DVL Smith. MRS Conference.
  • 'A fantastic industry in search of a re-launch' by DVL Smith. MRS: Research.
  • 'Where are the new Horizons? From data collection to decision support' by DVL Smith & M Van Hamersveld. Research World, October.
  • 'From data collection to decision support (3) The new horizons - market research in 2010' by DVL Smith & M Van Hamersveld. Research World, December.
• 2002
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  • 'We are what we think: so let's think bigger and better' by DVL Smith. The Market Research Society of Australia Conference.
  • 'Guest Editorial' by DVL Smith. Journal of Market Research. Vol. 44, Quarter 1. (Special Business-to-Business Research issue).
  • 'A new model for converting market research data into actionable insights' by DVL Smith and J Fletcher. MRS Conference.
  • 'Interactive Marketing: the new marketing - or more of the same?' by DVL Smith, J Brown and E Stretfield. Interactive Marketing, Volume 4, Number 2.
  • 'Guest Editorial' by DVL Smith, Industrial Journal of Market Research, Volume 44, Quarter 1, 2002 (Special Business-to-Business Research issue).
• 2001
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  • 'Improving Market Researchers' Contribution to Business Decision Making' by DVL Smith, ESOMAR Global Healthcare Conference.
  • 'Research Revolution' by DVL Smith. Published in The Chartered Institute of Marketing's 'Marketing means business for the CERO', Spring Edition.
  • 'Inside Information - making sense of marketing data' by DVL Smith and JH Fletcher. John Wiley & Sons.
  • 'Whenever I hear the word 'Paradigm' I reach for my gun: How to stop talking and start walking' by DVL Smith and A Dexter. MRS Conference.
  • 'Making sense of information: a new role for the marketing researcher' by DVL Smith and N Culkin. Marketing Intelligence & Planning, Volume 19. No. 4.
• 2000
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  • 'No Matches Found: The Hidden Personality of the Internet User' by DVL Smith, A Dexter, J Brown. ESOMAR Congress.
  • 'We Have Wired the World but Unplugged our brains' DVL Smith, A Dexter, J Fletcher. ESOMAR Congress.
• 1999
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  • 'Going the extra mile: putting market researchers in the decision makers' shoes' by DVL Smith & J Fletcher. MRS Conference.
  • 'Solving the knowledge management jigsaw' by DVL Smith & J Fletcher. ESOMAR Management & Competitive Intelligence Conference.
  • '2020 Vision: a natural alliance between Knowledge Management and Business Research' by DVL Smith & J Fletcher. Market Research Society Business Industrial Group (BIG) Conference.
  • 'Meeting the information needs of marketing in the 21st century' by DVL Smith & N Culkin. MCB Publications.
  • 'B2B takes on home guard' by DVL Smith & J Fletcher.
  • 'How to Prepare a Market Research Brief'. Buying Research: The Best in British Market Research' by DVL Smith. BMRA.
• 1998
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  • 'Understanding teachers, teaching understanding: a case study illustrating a theory of understanding for market researchers' by DVL Smith, J Fletcher & K Riddell. MRS Conference.
  • 'Learning to Fly - Research Presentations Take Off' by DVL Smith. ADMAP, January.
  • 'Seven challenges facing business to business research - there is no heavier burden than a great potential' by DVL Smith. ADMAP, December.
  • 'The effective use of information in decision making' by DVL Smith. Academy of Marketing.
  • '"An emotional business": understanding small business decision making' by DVL Smith, J Fletcher and N Culkin. Qualitative Market Research - An International journal.
  • 'Bidding for Funds and Resources: a guide for seeking support from businesses, trusts, and public bodies' by DVL Smith in association with BT's Community Responsibility Panel. Published by BT.
  • 'Designing Market Research Studies' by DVL Smith. THE ESOMAR HANDBOOK of market and opinion research.
• 1997
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  • 'Freeing yourself from the Customer Satisfaction Straitjacket' DVL Smith & A Grogan. The 4th ESOMAR Latin American Conference.
  • 'Come Together: A Guide on how to integrate and Interpret Information from Different Sources' by DVL Smith and J Fletcher. Market Research Society Business Industrial Group (BIG) Conference.
  • 'Tertiary Education in the Third Wave: Transition and Technology in the UK Further and Higher Education Sector' by DVL Smith, J Fletcher & I Dench. BT Higher Education Conference.
• 1996
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  • 'Researching for Innovation' by DVL Smith, A Dexter & J Connaughton. ECMRA Conference.
  • 'Building Recognition for Market Research' by DVL Smith. Market Research Society of Australia and New Zealand Conference.
• 1995
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  • 'Is Research Used in Business Decision Making?' by DVL Smith & J Connaughton. BIG Conference.
• 1994
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  • 'Quality in Market Research: Hard Frameworks for Soft Problems' by DVL Smith and A Dexter. Journal of the Market Research Society.
  • 'Meeting the information challenge: managing market research' by DVL Smith, A Dexter & K Ashton. ESOMAR Congress.
  • '"Pity we didn't meet in the middle". The profession that never was: towards a new paradigm for market research' by DVL Smith. MRS Conference and Seminar Papers.
• 1993
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  • 'The role of the salesforce in strategic marketing' by DVL Smith & D Brant. ESOMAR Seminar on Business to Business Marketing.
• 1992
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  • 'The role of research in developing Europeanwide corporate communications' by DVL Smith & R Beswick. ESOMAR Congress.
  • 'Interviewing and Classifying Business Respondents: a guide to good practice' by DVL Smith & A Dexter. MRS Conference and Seminar Papers.
  • 'Financial Intermediaries' by DVL Smith, A Dexter & K Turner. Survey.
  • 'The Scope of Business Marketing Research' by DVL Smith. The IMRA Handbook of Business-to-Business Marketing Research.
• 1991
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  • 'Bridging the Data/Decision Gap' by DVL Smith. ESOMAR Congress.
  • 'Evaluating Dow's Sponsorship of the Dow Classic', DVL Smith, R Beswick& M Sutton. Survey.
  • 'Small is beautiful, but difficult: towards cost-effective research for small businesses' by DVL Smith, Journal of the Market Research Society, Vol. 32, No. 1.
  • 'Now we're in Business: issues confronting the world of business-to-business research' by DVL Smith. Survey, Spring.
• 1990
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  • 'Everything you always wanted to know about industrial buyer behaviour, but were afraid to ask - in case it made the research too expensive' DVL Smith & M Bard. Journal of the Market Research Society.
• 1989
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  • 'Getting close to business - a trend towards consultancy?' DVL Smith, J Gutmann, & S Ellis. ESOMAR Seminar on Business-to-Business Research.
• 1981
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  • 'An Evaluation of the Government's Work Experience Programme for the Young Unemployed' by DVL Smith & L Sugarman, British Journal of Guidance and Counselling, vol. 9, No. 1.
• 1980
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  • 'A Review of Employee Involvement in Decision Making' by DVL Smith and Hawes. Department of Employment Gazette.